If you’re interested in participating in our social media campaigns for pharmaceutical and medical products, effective content creation and advertising are essential for building trust and ensuring that patients receive accurate information. We follow the ethical guidelines set by the Pharmacists Council of Nigeria (PCN) and the National Agency for Food and Drug Administration and Control (NAFDAC). It is crucial to prioritize transparency, accuracy, and patient education while adhering to these ethical standards.

Recommended Practices:

1. Be Transparent:
   

   It’s essential to provide clear and factual information about pharmaceutical products, including their benefits and potential risks. 

2. Educate Patients:
   

   Offering resources that explain various medical conditions and treatment options helps patients make informed decisions about their health.

3. Focus on Value:
   

   Highlighting the effectiveness of products can significantly enhance the patient experience and inform their choices.

4. Involve Thought Leaders:
   

   Collaborating with experts in the field can help establish credibility and build trust with the audience.

5. Embrace Digital Platforms:
   

   Utilizing online channels is an effective way to disseminate information and connect with a wider audience.

6. Actively Listen:
   

   Gathering feedback from patients and healthcare professionals is vital for understanding needs and improving services.

7. Adhere to Ethical Guidelines:
   

   Compliance with advertising regulations is non-negotiable and ensures responsible marketing practices.

Practices to Avoid:

1. Oversell or Mislead:
   

   Exaggerated claims about product efficacy can mislead patients and create distrust.

2. Interfere with Referrals:
   

   It is important not to influence a patient’s choice of healthcare provider, allowing them to make decisions that are best for their health.

3. Neglect Patient Education:
   

   All communications should ensure that patients understand their treatments thoroughly.

4. Use Deceptive Tactics:
   

   Avoid manipulative marketing practices that could compromise integrity.

5. Ignore Ethical Guidelines:
   

   Always prioritize adherence to advertising regulations to uphold industry standards.

6. Disregard Patient Feedback:
   

   Listening to concerns and suggestions from patients is essential for improving services and products.

7. Neglect Content Quality:
   

   Ensuring accuracy and relevance in all communications is critical for maintaining trust.

8. Inappropriate Appearance and Communication:
   

   Marketing communications should avoid nudity and seductive remarks to maintain professionalism and respect for the audience.

Participation Criteria:

1. To participate in each campaign, it is essential to register on our website or the specified platform mentioned in the advertisement. Please note that failure to register will result in disqualification from receiving any rewards.
2. Participants are encouraged to create posts that showcase the outstanding benefits of the target products, express trust in our organization as a partner, and include relevant hashtags to enhance visibility.

Winning Criteria:

To be considered for winning, participants must fully meet the established criteria, which may vary based on current terms. Typically, winning is determined by factors such as the level of engagement on posts, including likes, comments, and shares, with specific targets set for each campaign. Additionally, success may be assessed based on the number of product packs sold or the expected sales amount for the target products.